Privacy Policy

At AuraPure ("we", "us", "our"), we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your data when you visit aurapureskin.com or make a purchase from us.

1. Information We Collect

We collect the following types of information:

• Personal identification information — name, email address, phone number, billing and shipping address
• Payment information — processed securely via Shopify Payments; we do not store your card details
• Order information — products purchased, order history, and transaction details
• Device & usage data — IP address, browser type, pages visited, and time spent on site (via cookies and analytics tools)
• Communications — any messages you send us via email or contact forms

2. How We Use Your Information

We use your information to:

• Process and fulfil your orders
• Send order confirmations, shipping updates, and delivery notifications
• Provide customer support
• Send marketing emails and promotions (only if you have opted in)
• Improve our website, products, and customer experience
• Comply with legal obligations

3. Sharing Your Information

We do not sell or rent your personal data. We may share your information with trusted third parties solely to operate our business, including:

• Shopify — our e-commerce platform
• Payment processors — to securely handle transactions
• Shipping & fulfilment partners — to deliver your orders
• Email marketing tools — such as Klaviyo, only if you have opted in to marketing
• Analytics providers — such as Google Analytics, to understand site usage

All third parties are required to handle your data securely and in accordance with applicable data protection laws.

4. Cookies

We use cookies to enhance your browsing experience, remember your preferences, and analyse site traffic. You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.

5. Your Rights (USA , UK & EU)

Under GDPR and applicable data protection laws, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict how we process your data
• Withdraw consent to marketing at any time
• Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us at a@aurapuresupport.co.uk

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order data is typically retained for 7 years for accounting and legal compliance purposes.

7. Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. All transactions are encrypted using SSL technology.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:
Email: a@aurapuresupport.co.uk
Website: aurapureskin.com